The slogan “Feather River Route” came to be emblazoned on the company
medallion in 1910, when Western Pacific first began operations.
Charles Frederick Craig came to the Western Pacific and became head
clerk at the urging of C. M. Levey, who also joined the company in
1909. During World War I he became assistant to the general manager.
Charles showed his artistic talents when he designed the original
Western Pacific Railroad (then Railway) Medallion which would be
adopted as the railroad’s official logo.
The medallions background is black, with imposing white letters top and bottom spelling out Western Pacific. A circular center section spells out Feather River Route and is pierced by a red feather.
In 1946 Homer Bryan expressed a wish for a medallion in connection with
his safety program. Charles went back to work and designed a
companion Safety First medallion which closely resembled the
original Western Pacific
medallion. In place of Western Pacific were the words Safety First.
It looked so much like the original WP medallion in fact, that at
first glance, the difference was often missed.
Charles Craig had previous railroading experience with the Chicago, Burlington & Quincy and Northern Pacific Railroads prior to joining the Western Pacific. He had attended schools in Ohio and his daughter Patricia, for years a radio actress, became the first woman sound effects technician on the Pacific Coast.
New Image Herald
In 1979 seeking a new corporate symbol, in part, to reflect the fact
that the Western Pacific had undergone a major change in corporate structure on
April 4 when the railroad returned to its former status as an
independent, publicly owned San Francisco based company, Marc Gobe
and Associates of San Francisco were selected to design a new logo.
Combining a modern look reflecting the company’s status as a modern transportation company it also emphasized the railroad’s historical roots as “The Feather River Route”.